Oster Vortex
Connecting with consumers at the exact moment they are deciding which blender to buy.
The challenge
Reach consumers who were researching, comparing and evaluating blenders, and position Oster Vortex as a relevant option inside their purchase decisions.
What we did
Built a ChatGPT Ads strategy focused on users with purchase intent. We developed distinct message groups and rotated 20 creatives to connect with different needs: product comparison, price-to-value, features, and solving everyday problems. All traffic was sent to the Oster Vortex Plus product page on Amazon Mexico, with performance tracked in Looker.
Results
Over the campaign period: 147,977 impressions, 976 clicks, 0.66% CTR and a MXN $13.50 CPC.
