Basico Stream
Building a subscriber growth engine for a brand-new U.S. Hispanic YouTube channel.
The challenge
Basico Stream launched in April 2025 as a YouTube-native channel for U.S. Hispanic audiences ages 18 to 45, with a short runway and no room for wasted spend. It faced the cold-start problem in its hardest form: a new channel, a very specific audience, and a primary success metric (YouTube subscribers) that most platforms are not natively built to deliver, while also needing to build audience loyalty, not just reach.
What we did
Designed and activated a multi-campaign YouTube strategy through Google Ads and DV360, engineered around subscriber acquisition. Two campaign types ran in parallel: a Reach and Geo campaign to build market-level presence, and a Live Content campaign to convert high-intent viewers during Basico’s programming. We built presenter-based lookalike audiences, combined In-Stream and Shorts formats, amplified live content in real time, and reported everything through a Looker dashboard.
Results
Within its first year the channel crossed 9.3M total views, generated 483K hours of watch time, and reached a 5.16% impression CTR. It peaked at 386,946 views in a single day, and every dollar invested in paid media generated 2.5 times its value in organic reach.
