Miss Universe
Rebuilding the Miss Universe ecommerce experience from the ground up.
The challenge
Miss Universe is one of the world’s most iconic entertainment brands, operating across more than 180 countries, yet its digital store, mushop.store, was failing to match the brand’s global stature. Poor UX and visual design disconnected from the brand identity, persistent technical instability that undermined user trust, and no mobile optimization at all, a critical gap for an audience that is overwhelmingly mobile-native and spread across dozens of markets. Without a reliable, conversion-ready storefront, the brand had no effective way to monetize its reach or build a sustainable direct-to-consumer channel.
What we did
Redesigned and rebuilt mushop.store from scratch on Shopify: a complete UX/UI overhaul aligned with the Miss Universe brand identity, a mobile-first architecture purpose-built for a global, social-driven audience, and a structured product catalog with clear collection architecture across merch, cosmetics, skincare, bags and swimwear. Meta campaigns drove the brand’s social audience to the new store.
Results
136K sessions generated, 93% of traffic from mobile, and average order value up $124. In the client’s words, Nomade did not just fix the store, it rebuilt the entire digital commerce foundation, and growth since launch has exceeded expectations.
