DiDi Global
Reaching drivers inside the conversations they already have with ChatGPT.
The challenge
Find new drivers and move existing ones toward electric vehicles, in a channel where people ask for advice before they decide.
What we did
Built ChatGPT Ads ad groups around the questions drivers actually ask, rotated creative through the flight, and kept a live dashboard updated for the DiDi team.
Results
The full write-up with results is coming soon.
