Big 6 Agency (undisclosed)

The challenge

A Big 6 holding company agency was running programmatic media for its clients without direct access to its own DV360 seat. Every campaign ran through a third party’s partner, which meant the agency could not create and own its own advertisers, could not control its first-party and campaign data, and could not see or manage media billing at the source. Onboarding a new client depended on someone else’s timeline, reporting arrived filtered, and every month closed with a reconciliation exercise across multiple invoices and intermediaries. For an enterprise agency, that was a structural gap, not an operational one.

What we did

Provisioned a dedicated DV360 partner for the agency under Nomade’s Google Marketing Platform agreement, giving them their own seat from day one. Inside it, we structured the advertiser hierarchy so each client lives in its own advertiser with its own data, audiences, floodlights and user permissions, all owned and administered by the agency. We migrated active campaigns and historical learnings without interrupting delivery, set up billing profiles per advertiser, and connected reporting directly to the seat so the agency’s teams work with raw platform data rather than a vendor’s export. Nomade stays on as platform partner for support, training and enterprise escalations with Google.

Results

The agency now operates DV360 with full enterprise access: its own partner, its own advertisers and full ownership of its data, with the ability to onboard a new client in days instead of waiting on a third party. All media spend is consolidated into a single pass-through media billing flow through Nomade, with one monthly invoice that mirrors DV360 spend advertiser by advertiser, eliminating the multi-vendor reconciliation and giving finance and client service a single source of truth for programmatic investment.